GALA DINNER SHOWS | BMW C3 CONVENTION

The 2022 BMW C3 convention was a grand event that took place in the stunning location of Mallorca Island, Spain. The event saw an attendance of 700 guests who were treated to an unforgettable experience. Two visual shows were created specifically for the event, which added to the excitement and buzz surrounding it.

The opening show mixed generative visuals that interacted with four dancers from the renowned dance company Iron Skull. 
The highlight of the night was the reveal show for the new i7, all-electric luxury car, presented on stage after a stunning two-minute visual display that showcased all the car's features.
Both shows were presented an a spectacular total of 188m2 of LED screens, consisting of three LED screens and one transparent LED screen.
The convention was a perfect example of how technology and art can come together to create an unforgettable experience, showcasing the brand's commitment to pushing the boundaries of technology and design.

VISUAL CONTENT: blit.
CLIENT: BMW International
AGENCY: Acciona Events
TECHNICAL PRODUCTION: The Lighthouse
SOUND DESIGN: David Lara
MOVEMENT DESIGN: Iron Skulls Co